About The Honest Marketer (THM)
My specialist education marketing consultancy capitalises on almost three decades of experience and skills in marketing strategy, management, communications, copywriting, research, analysis and insight, working primarily within education and training.
Prior to going freelance in 2014, I worked full-time for four universities (Birmingham City University, University of Northampton, University of Wolverhampton and University of Nottingham), as well as a merged chamber of commerce/training and enterprise council (Southern Derbyshire TEC). Read more about my past in-house university marketing experience and my consultancy.
I take pride in offering a cost effective, pragmatic, professional, honest and trustworthy service. My expertise and practice means that I can hit the ground running and understand (and have empathy for) the issues facing universities, their marketing departments and Directors themselves.
This, coupled with my training as a journalist, means that when it comes to copywriting in particular, I am fast, efficient and effective. My drafts often require little editing, which can save you significant time.
I can support you to review department performance, develop marketing strategies to enter new markets or launch new products, and with communications strategies to raise awareness, positively influence perceptions and engage more successfully with past, present and prospective students, customers and stakeholders.